Email marketing is, as the name suggests, the use of email in marketing communications. In this day and age, Email Marketing remains one of the most effective ways to advertise on the Internet! Email Marketing is probably one of the effective way to attract new customers by keeping touch with existing ones and minimizing operating cost.
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.
In its broadest sense, the term covers every email you ever send to a customer, potential customer or public venue. In general, though, it's used to refer to:
While marketing budgets shrink, a large portion of marketing dollars are shifting to digital media. When times are rough, you require the ability to measure, prove ROI, and need to focus on the most efficient means to reach customers. Email Marketing, always, allows you a cost effective way to stay close to customers and prospects by leveraging customer data and analytics to achieve greater value.
Stay in touch with your clients and maintain your credibility. With many companies crashing and burning around us, consumers want to know who's still in business. Your email marketing message can let them know you are ready to do business.
Email Marketing Software refers to a computer application which provides the ability to send bulk email to target audiences. The intent is usually to send newsletters or promotional materials to opt-in lists of subscribers, although the software can be used to send unsolicited email. The software typically includes a database that stores contact information, campaign statistics, and message history. The interface provides features necessary to run an email campaign, such as message sending, contact entry, contact importing, and reporting.
Email distribution lists are easy to import/export, and email bounce handling and email address subscribe/removal are automated. Organize your contacts into groups so you can target a particular group with a campaign. When you import or manually enter an emailing list, Our Application will search for and inform you of any duplicate addresses.
With a HTML editor, you can create your own full graphics enabled email template and put your advertisement message their, as per your advertisement need either you are a Small-to-Mid Sized Business, Marketing Agencies, Consultants, or from Real Estate or any Associations or Charities, this is beneficial for all.
Schedule your email campaigns at a certain time and date.
Test your finished email campaign to see if any email servers will flag it as SPAM.
Create an alias email from which you can send your email campaign.
Send a test email so you can make sure the finished product is exactly how you want it before you send it to hundreds or thousands of people.
Reporting is important; so you can evaluate your email campaign's effectiveness. Zoom Mailer offers a variety of real-time reports that are easy to find and use:
Track the links your customers click and where they go while in your email so you can see which parts of your email are effective and improve your marketing strategies.
Track sent emails so you know how many emails are still pending.
Track how many of your emails were successful and how many were undeliverable
Track how many of your emails bounced back because of bad email addresses
Track the number of emails that recipients opened
Track how many emails your customers forwarded to other people
Track how many replies your email campaign generates.
Track the customers that unsubscribe from your email contact list
Compare reports so you can find marketing trends and patterns
Export, download or print the reports so you can view them offline
Our Application focuses on delivering the highest email delivery rates for our customers by: